Book Review – ThinkBlink Manifesto by Jean-Pierre Lacroix
ThinkBlink Manifesto: Creating Deep, Lasting Emotional Brand Connections in the Blink of an Eye by Jean-Pierre Lacroix My rating: 5 of 5 stars JP did a great job pulling these ideas together! The ThinkBlink Manifesto… Read More »Book Review – ThinkBlink Manifesto by Jean-Pierre Lacroix
Think Blink: How to Build Instant Emotional Connections for Your Brand
A Q&A Conversation with Jean-Pierre Lacroix on the Brands On Brands Podcast TL;DR Audiences form emotional judgments in under half a second. Emotional branding is about how you make people feel. Every strong brand owns… Read More »Think Blink: How to Build Instant Emotional Connections for Your Brand
Book Review – Brand Licensing for Dummies by Steven Ekstract and Stu Seltzer
Brand Licensing For Dummies by Steven Ekstract and Stu Seltzer My rating: 5 of 5 stars Brand Licensing For Dummies is an outstanding resource for anyone interested in understanding how brand licensing works and how… Read More »Book Review – Brand Licensing for Dummies by Steven Ekstract and Stu Seltzer
Book Review – Jolt! by Larry Long Jr.
Jolt! Get Zapped Into Intentionality: Rediscover and believe in your inner greatness by Larry Long, Jr My rating: 5 of 5 stars Every once in a while, you pick up a book that feels less… Read More »Book Review – Jolt! by Larry Long Jr.
The Leadership Advantage of Being Known (Why Visibility Has Become the New Currency of Influence)
Introduction: The Invisible Leader Problem You’ve seen it happen. Someone on your team delivers consistent results, adds value in every meeting, and quietly drives projects across the finish line, yet somehow, they keep getting overlooked.… Read More »The Leadership Advantage of Being Known (Why Visibility Has Become the New Currency of Influence)