Course Description

This PODCASTING 101 COURSE is a complete guide to podcasting from idea to launch.

In this practical "how to" training, I teach you the exact steps to create and launch your podcast brand from setup and recording all the way through launch and promotion.

In this course, you will learn:

  • How to identify your perfect podcast idea
  • How to pick your podcast niche
  • How to name your podcast
  • Setting up your podcast studio
  • How to use podcast equipment and software
  • How to format your show
  • Creating podcast cover art
  • Recording podcast intros and outros
  • How to write podcast show notes
  • How to create a podcast blog
  • Finding dream podcast guests
  • How to research and interview guests
  • How to plan a podcast episode
  • How to record your podcast
  • How to edit your podcast audio
  • How to set up a podcast hosting provider
  • Preparing for podcast launch
  • How to promote your podcast
  • Making money podcasting


This online course is delivered by personal branding expert, Brandon Birkmeyer (www.brandsonbrands.com). He hosts the top 10 branding podcast, Brands On Brands, and spent 18+ years leading brand strategy for Forbes 100 brands including Coca-Cola, Apple, Walmart, and Wells Fargo.

If you are ready to find your voice, create content, connect with influencers, and build your reputation as a thought leader in your industry; then join us and prepare to reach a new level personal development journey.

Course Curriculum

    1. Course Introduction & Terms of Use

    2. DOWNLOAD: Your Podcast Launch Plan Roadmap & Checklist

    3. Pre-Course Self-Assessment Survey (Please Complete This!)

    4. Join the Facebook Group: Personal Branding & Podcasting Community

    5. Recording Equipment & Tech Stuff

    1. The 5 Types of Podcasts

    2. 10 Podcasting Ideas for Beginners

    3. Podcast Ideas Worksheet

    4. How to Pick Your Podcast Niche

    5. Podcast Niche Planner

    6. BONUS LESSON: Podcast Keywords Jumpstart

    7. How to Name Your Podcast

    8. Podcast Name Checklist

    9. BONUS LESSON: The Six Benefits & Five Challenges of Podcasting

    10. Validate Your Podcast Idea - FREE 15-MINUTE 1-ON-1 CALL

    1. Podcasting Equipment for Beginners

    2. Podcasting Gear Guide

    3. BONUS LESSON: Finding Gear Jumpstart

    4. Podcasting Editing and Analytics Software

    5. Podcast Marketing Tools

    6. Podcasting Resources Guide

    1. Podcast Formatting Template

    2. Choosing the Right Podcast Format

    3. How to Design the Flow of Your Show

    4. How to Produce an Engaging Show Experience

    1. Podcast Cover Art

    2. Podcast Cover Art Guidelines

    3. BONUS LESSON: Cover Art Jumpstart

    4. Podcast Intros and Outros

    5. Podcast Intros & Outros Checklist

    6. BONUS LESSON: Intro/Outro Jumpstart

    7. Done-For-You Podcasting Services

    8. Podcast Show Notes and Blogging

    9. Podcast Show Notes Template

    10. Podcast Blogging Template

    1. Finding Dream Podcast Guests

    2. Dream 100 Guest List Worksheet

    3. Dream 100 Guest Outreach

    4. Podcast Guest Outreach Template

    5. Interview Research, Questions, and Show Flow

    6. Preshow and Postshow Interview Tips

    7. Podcast Interviewing Checklist

About this course

  • 66 lessons
  • 5 hours of video content