ThinkBlink Manifesto: Creating Deep, Lasting Emotional Brand Connections in the Blink of an Eye by Jean-Pierre Lacroix My rating: 5 of 5 stars JP did a great job pulling these ideas together! The ThinkBlink Manifesto… Read More »Book Review – ThinkBlink Manifesto by Jean-Pierre Lacroix
A Q&A Conversation with Jean-Pierre Lacroix on the Brands On Brands Podcast TL;DR Audiences form emotional judgments in under half a second. Emotional branding is about how you make people feel. Every strong brand owns… Read More »Think Blink: How to Build Instant Emotional Connections for Your Brand
Brand Licensing For Dummies by Steven Ekstract and Stu Seltzer My rating: 5 of 5 stars Brand Licensing For Dummies is an outstanding resource for anyone interested in understanding how brand licensing works and how… Read More »Book Review – Brand Licensing for Dummies by Steven Ekstract and Stu Seltzer
Jolt! Get Zapped Into Intentionality: Rediscover and believe in your inner greatness by Larry Long, Jr My rating: 5 of 5 stars Every once in a while, you pick up a book that feels less… Read More »Book Review – Jolt! by Larry Long Jr.
Introduction: The Invisible Leader Problem You’ve seen it happen. Someone on your team delivers consistent results, adds value in every meeting, and quietly drives projects across the finish line, yet somehow, they keep getting overlooked.… Read More »The Leadership Advantage of Being Known (Why Visibility Has Become the New Currency of Influence)
How Brand Licensing Turns Fans into Customers (and Good Products into Great Ones) Interviewer: Brandon Birkmeyer Interviewee: Stu Seltzer — Author of Brand Licensing For Dummies, President of Seltzer Licensing Group, and longtime NYU professor… Read More »How Brand Licensing Turns Fans into Customers (and Good Products into Great Ones)
In a world, where so many people are fogettable, be the one that people remember. Let’s start with a story. I was going to my first big marketing conference and I didn’t know a single… Read More »The “One Thing” That Will Make You Memorable in Any Room
What if your next product launch sold out in minutes without your website crashing, without bots stealing your inventory, and without customers flooding your inbox with complaints? That’s exactly what Michael Dodsworth helps brands do.… Read More »Selling Out Launches Without Crashing: An Interview with Michael Dodsworth, CEO of Fanfare
The job squeeze is very real right now, with many people out of work for a year or more.
In the fast-paced world we live in, capturing attention quickly is crucial. Let’s dive into how you can achieve that efficiently.
